NIKE BRAZIL
APPAREL COLOR: BRAZIL FOOTBALL FEDERATION 2026 WORLD CUP
Created for the 2026 World Cup, this project explored Brazil Football through the lens of “Alegria Que Ameaça” — the idea that Brazil’s joy and creativity can feel intimidating to opponents. The color direction modernized iconic federation hues through vibrant yellows, atmospheric blues, energetic greens, and darker tactical accents developed alongside Jordan Brand for the Away kit. Across Home and Away, the work balanced emotional storytelling, cultural references, and elevated sport expression while preserving the unmistakable spirit of Brazil Football.
