Redesigning Wet n wild
Branding Design
I admire cosmetics, for my semester long project in my Logo’s, Branding and Presentation class, I aimed to rebrand Wet n Wild Beauty. Wet n Wild is dependable, inexpensive, and empowering to both genders. But changing the logo and removing the “n” to an ampersands and making the font a serif would be an impactful yet subtle way of indicating a new time for Wet n Wild. It would also differentiate from other companies rebranding themselves to sans-serif fonts. Changing the packaging and simplifying it down to a series would help organize in store presentation. Using a monochromatic color palette would create a stronger organizational system. Please see my full booklet on my ideas, my creative brief exploring my ideas and my final design.
