GRANDE GUAYANILLA

BRAND CONCEPT · RESTAURANT IDENTITY

Grande Guayanilla is a self-initiated brand concept exploring what would happen if a Puerto Rican restaurant launched with the cultural influence of a New York streetwear brand. Inspired by the way brands like Kith and Aimé Leon Dore build community through storytelling, design and experience, the project reimagines the restaurant as a lifestyle brand rooted in Puerto Rican heritage and neighborhood culture.

Designed as a complete brand ecosystem, the concept spans visual identity, environmental graphics, menus, packaging, merchandise, apparel, experiential touchpoints and community activations. Every element was created to support one central idea: food becomes more meaningful when people proudly identify with the culture behind it.