Inspiration: The beginning

Core Questions to keep in Mind

  • What is it?

  • Who is it for?

  • What problem does it solve?

  • How does it work?

  • What’s the market landscape, if there is one?

  • What’s the business model, if necessary?

  • How does this help people to live better?

  • What is its impact on society? The world?


My Interests

I am interested in latino history, art and culture. I also like movies, doing print design, and making illustrations. I am amazed by cosmetic packaging and cosmetics themselves.

I have a couple of ideas right now

  • A film about gentrification in Williamsburg Brooklyn, latino displacement and the increase in rent stabilized buildings. This could also maybe be instead of a documentary an animated film about the perspective of a latino girl being raised in a gentrified area.

  • A film about what college seniors really feel about graduating. This would consist of interviews of students in different fields of study expressing their thoughts and worries for life after graduation.

  • An app about cosmetics: user would be able to look up reviews of products, information about their ingredients, and ultimately come to a decision on if the product is right for them.

  • A research paper on latino music, machismo and the LGBTQ community.

IDEAS PART 2:

  • Rebranding AMC movie theaters

  • Rebranding Poland Spring Water Bottle

MEDIA CLUSTER FOR FIRST BULLET POINT

Latinos in Williamsburg are being displaced due to an increase in rent and Williamsburg is losing its history.

Bowie Guerloque is outraged over the corporatization of Williamsburg, and misses the the neighborhood he first moved into 2 years ago. -- This video is from BRIC TV- the first 24/7 television channel created by, for, and about Brooklyn. It is the borough's source for local news, Brooklyn culture, civic affairs, music, arts, sports, and technology.

Documentary about gentrification made by Regina Vetka, Whanshu Sun and Nicola Carpeggiani, during our Video and Sound Lab at ITP course 2015.

MEDIA CLUSTER FOR SECOND BULLET POINT

Everyone said’s they’re ready to leave college, but are they really? It is interesting to hear the truth of how seniors feel when they’re in a friend setting compared to when they’re in front of professors.

MEDIA CLUSTER FOR THIRD BULLET POINT

Cosmetics are loved by many but many don’t know the ingredients in them. Some people are allergic to products, some people are used to ignoring the packaging label, but those who look shouldn’t have to get a long list of articles on why an ingredient is good or bad. But they should be able to get a clear description that leads them to make an informed decision.

MEDIA CLUSTER FOR FOURTH BULLET POINT

With this idea I want to make a connection between machismo in Latino music and the LGBTQ community.

Kevin Fret, a popular recording artist from Puerto Rico, was shot and killed in San Juan. Fret was regarded as the first openly gay artist in the Latin trap scene. He was a rising star best known for his debut single, "Soy Asi."

REBRANDING AMC MOVIE THEATER

And when I think about AMC movie theaters I think about how Netflix, Hulu, Showtime, and other companies are killing the thought and experience of leaving home to go watch a movie. There is also a lower case amc channel on tv and I think AMC movie theaters can maybe change its name to make it more distinguishable and advertise itself a bit better.

REBRANDING POLAND SPRING

When I think about Poland Spring, I think about people at stores disregarding it and going for more high end looking water like Fiji or Smart Water. I feel like the logo could use a new look, it was redone in 2016 but I feel like it doesn't really change anything. I also think the water bottle itself could be different, and the label could be less cluttered.