HOKA ATHLETE
FOOTWEAR COLOR: ATHLETE 2026
Created for HOKA’s Athlete category, this project explored speed through the visual language of heat, motion, and propulsion. Centered around the Cielo X1 3.0 in Neon Yuzu, the color direction combined high-visibility yellow with Squid Ink paint lines and graphic flame-inspired detailing to embody the energy of race day and HOKA’s Fly Human Fly philosophy.
The palette pushed neon expression into a more elevated performance space — balancing explosive color with darker tonal contrasts to create a feeling of velocity, precision, and forward momentum across the collection.
